Find A Studio Visit StretchLab
Book a call Get the info packInfo pack

Franchise education series · Part 3 of 6

Investment and funding

Know the numbers before your first call. Here's what it takes to open a StretchLab and how owners fund it.

Get the 2026 info pack Book a 15-minute call
What it covers

Where your investment goes

The anticipated ~$200K takes you from signed agreement to open doors. Here's what it covers, roughly in the order you'll spend it.

Costs vary by location, site and team. We'll take you through each line in our unit economics model.

  1. 1
    Franchise feeSecures your territory and gives you the StretchLab brand, systems, training and ongoing support.
  2. 2
    Your site and leaseLease deposit or bank guarantee and legal review, with our property team negotiating rent, incentives and landlord contributions alongside you.
  3. 3
    Design and approvalsArchitect-ready plans built from our Design Intent Package, plus council and landlord approvals.
  4. 4
    Studio fit-outAn approved shopfitter builds your 70–100m² studio: flooring, lighting, signage and the signature StretchLab look.
  5. 5
    Equipment and technologyStretch benches, MAPS hardware and software, your studio management system, audio-visual and artwork.
  6. 6
    Training and your teamThe Flexologist Training Program (online theory, a two-day workshop and supervised practice), plus onboarding for you and your General Manager.
  7. 7
    Pre-sales and launchPre-sale campaigns 12–16 weeks before opening, launch inventory, retail and promotional materials, and your grand opening.
  8. 8
    Working capitalA buffer for rent and wages in the first months while your membership base builds.

Ongoing costs like rent and wages depend on your site and your team. You'll work your own assumptions through our unit economics model.

The model

Built to be lean and recurring

What keeps the model lean, and the investment focused.

Compact footprint 70–100m² in a daily-needs centre keeps rent and fit-out lean, with no rows of machines to buy or replace.
Recurring memberships Members join on monthly memberships, building predictable revenue rather than one-off visits.
A premium service One-on-one sessions with trained Flexologists, a personalised service members value and come back for.
Open with members Pre-sales start 12–16 weeks before opening, so you open your doors with founding members already booked in.
Funding

How owners fund it

Most owners use a mix of the options below. Talk to your accountant about what suits you, and Bill can share what other owners have done.

Your own capital Savings or equity. Lenders will usually expect you to contribute a share of the investment yourself.
Business finance Banks and lenders familiar with franchising can finance fit-out and equipment. An established brand and proven model help your application.
Partnerships Open with a business partner or investor group, sharing the capital and the work.
Owner or investor?

Two ways to run it

Either way, you complete our onboarding program and have our operations team behind you.

Owner-operator You run the studio day to day: leading sales, coaching your team and building your member community. Ideal if you want to be hands-on.
Investor A General Manager with fitness sales experience runs the studio, supported by a Lead Flexologist. You oversee performance with regular reporting and support from our operations team.

We don't publish earnings figures online. Our unit economics model gives indicative figures, and we work through it with you using your own assumptions.

Free download

Get the 2026 Franchise Information Pack

The model, the investment, where we're opening and how we support owners. We'll email it straight to you, along with the rest of this series.

Where should we send it?

You'll receive StretchLab emails. Unsubscribe anytime.

Franchise education series

Your path through the series

Part 3 of 6
01 The assisted stretching opportunity 02 How a StretchLab studio works 03You’re here Investment and funding 04Up next → Awards and owner stories 05 Where we're opening 06 The path to opening
Up next · Part 4 of 6Awards and owner storiesAn award-winning franchise, and what makes a successful owner. Read part 4 →
Bill Gordin

Ready to talk it through?

Book a 15-minute call with Bill Gordin, Head of Franchise Development. No obligation.

Book a 15-minute call
Follow StretchLab