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Franchise education series · Part 6 of 6

The path to opening

Buying a franchise is a big decision. Here's how it works, from your first call to opening day.

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The process

From first call to opening day

Timeframes are typical, not guaranteed.

Explore3 steps
Commit1 step
Build3 steps
Open1 step

Phase 1 · Get to know us

0115-minute intro callA relaxed chat with Bill about you, your goals and the StretchLab model. Ask anything.
02Discovery DayA two-hour Zoom, held monthly, where you meet the teams who'll support your studio.
03Unit economics reviewA one-on-one walk-through of the numbers, with a deep dive into your territory and its demographics.

Phase 2 · Secure your territory

04Franchise agreementTake at least 14 days to review it with your lawyer and accountant, then lock in your territory.

Phase 3 · Create your studio

05Find your siteOur property team shortlists sites in busy daily-needs centres, tours them with you and negotiates the lease.
06Design and buildOur Design Intent Package, architect-ready plans and approved shopfitters bring your studio to life, fitted out with benches and MAPS.
07Pre-sales and your teamPre-sale campaigns, merchandise and sales materials launch 12–16 weeks out, while you hire and train your Flexologists.

Phase 4 · Open your doors

08Opening dayOpen with founding members already booked in, and our operations team coaching you from day one.
Support

The experts beside you, from site to opening

Securing, building and launching a studio is where most first-time owners get stuck. You'll have specialists alongside you at every stage, and after you open.

Real estate and leasing Shortlists sites in daily-needs centres, coordinates tours, reviews your letter of intent and negotiates rent, incentives and landlord contributions.
Design and approvals Our Design Intent Package gives your architect a proven blueprint, backed by experience with council and landlord approvals.
Construction Approved shopfitters and preferred suppliers, with every stage of the build tracked from permit-ready drawings to handover.
Sales Weekly pre-sale training and calls, sales tools and a grand-opening program to build your membership base.
Marketing National brand campaigns, ready-to-use assets, launch support and one-on-one guidance from our marketing team.
Operations Onboarding, systems and best practice, regular group calls and one-on-one performance reviews.
Training The Flexologist Training Program for your team, with an ongoing Master Flexologist pathway.
And more Ongoing education, group buying power and help with financing where applicable.
Free download

Get the 2026 Franchise Information Pack

The model, the investment, where we're opening and how we support owners. We'll email it straight to you, along with the rest of this series.

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Franchise education series

Your path through the series

Part 6 of 6
01 The assisted stretching opportunity 02 How a StretchLab studio works 03 Investment and funding 04 Awards and owner stories 05 Where we're opening 06You’re here The path to opening
You've finished the seriesBook your 15-minute call with BillAsk anything, and find out whether your area is still available. No obligation. Book a call →
You've finished the series

Choose your next step

You've seen the model, the numbers and the path to opening. Here's how to take it further.

Your next step

Save a seat at Discovery Day

A two-hour Zoom where you meet the teams who'll support your studio, and ask them anything.

  • Held monthly
  • 2 hours on Zoom
  • Bill to confirm session timing

Book a 15-minute call with Bill

Ask anything, and find out whether your area is still available. No obligation.

Book a call

Have a quick question first? Email Bill →

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