Franchise education series · Part 6 of 6
The path to opening
Buying a franchise is a big decision. Here's how it works, from your first call to opening day.
The process
From first call to opening day
Timeframes are typical, not guaranteed.
Explore3 steps
Commit1 step
Build3 steps
Open1 step
Phase 1 · Get to know us
0115-minute intro callA relaxed chat with Bill about you, your goals and the StretchLab model. Ask anything.
02Discovery DayA two-hour Zoom, held monthly, where you meet the teams who'll support your studio.
03Unit economics reviewA one-on-one walk-through of the numbers, with a deep dive into your territory and its demographics.
Phase 2 · Secure your territory
04Franchise agreementTake at least 14 days to review it with your lawyer and accountant, then lock in your territory.
Phase 3 · Create your studio
05Find your siteOur property team shortlists sites in busy daily-needs centres, tours them with you and negotiates the lease.
06Design and buildOur Design Intent Package, architect-ready plans and approved shopfitters bring your studio to life, fitted out with benches and MAPS.
07Pre-sales and your teamPre-sale campaigns, merchandise and sales materials launch 12–16 weeks out, while you hire and train your Flexologists.
Phase 4 · Open your doors
08Opening dayOpen with founding members already booked in, and our operations team coaching you from day one.
Support
The experts beside you, from site to opening
Securing, building and launching a studio is where most first-time owners get stuck. You'll have specialists alongside you at every stage, and after you open.
Real estate and leasing
Shortlists sites in daily-needs centres, coordinates tours, reviews your letter of intent and negotiates rent, incentives and landlord contributions.
Design and approvals
Our Design Intent Package gives your architect a proven blueprint, backed by experience with council and landlord approvals.
Construction
Approved shopfitters and preferred suppliers, with every stage of the build tracked from permit-ready drawings to handover.
Sales
Weekly pre-sale training and calls, sales tools and a grand-opening program to build your membership base.
Marketing
National brand campaigns, ready-to-use assets, launch support and one-on-one guidance from our marketing team.
Operations
Onboarding, systems and best practice, regular group calls and one-on-one performance reviews.
Training
The Flexologist Training Program for your team, with an ongoing Master Flexologist pathway.
And more
Ongoing education, group buying power and help with financing where applicable.
Free download
Get the 2026 Franchise Information Pack
The model, the investment, where we're opening and how we support owners. We'll email it straight to you, along with the rest of this series.
Franchise education series
Part 6 of 6
Your path through the series
Ready to talk it through?
Book a 15-minute call with Bill Gordin, Head of Franchise Development. No obligation.